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Thursday, October 16 • 10:45am - 12:00pm
Technical Session 10: Advancements in Applications and Social Media for Transportation

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The proliferation of smart phones and the internet has provided new capabilities for the advancement of ITS and connected vehicles. This session will explore the use of mobile applications and social media that are being used to help improve transportation safety, mobility, and the environment. Presenters will share stories on research, development, uses, and lessons learned.
  • Social Media and the Travelers’ Role in Advanced Traveler Information Systems: Mark Heiman, ITS/511/Capitol Valley SAFE Program Manager, Sacramento Council of Governments
  • Sharing in a Connected Environment: Paul Steinberg, Vice President Business Development, Car.ma
  • Mobile Apps and the Mobility-as-a-Service Future: Lessons from the RideSout Experience: Dr. Beaudry Kock, Transportation System Engineer, RideScout
  • How Crowds & the Cloud are Integrating Transportation Data in California: Gary Carlin, Director, Western Business Development, Public Sector, INRIX
Moderators
avatar for Brian Burkhard

Brian Burkhard

Manager of Project, Jacobs
Brian Burkhard is a Manager of Project for Jacobs and a specialist in intelligent transportation systems and connected vehicles with over 25 years of electrical engineering experience.  Brian has worked on the detailed design and specification for many technical solutions for public... Read More →
avatar for Carlos Ortiz

Carlos Ortiz

Vice President, Michael Baker International
This year, Mr. Ortiz was elected to serve as the 2015 ITE Western District President and Board Member. Also, this year Mr. Ortiz was elected to serve on the ITS California Board of Directors. Mr. Ortiz is a Vice-President for RBF Consulting, a company of Michael Baker International. Mr... Read More →

Speakers
avatar for Gary Carlin

Gary Carlin

Director, Western Business Development, Public Sector, INRIX
Gary Carlin recently joined INRIX where he is the Director of Business Development for the western U.S.  Mr. Carlin has over 20 years of experience including four years at Leidos managing the 511 Traffic Program for the Metropolitan Planning Organization in the Bay Area. Before working... Read More →
MH

Mark Heiman

ITS/511/Capitol Valley SAFE Program Manager, Sacramento Council of Governments
Mark Heiman joined Sacramento Area Council of Governments (SACOG) as the 511/ITS Program Manager in July 2008.  He is presently the manager charged with contract management and system design for the Sacramento region*s STARNET system, which interconnects the region*s TMC*S, TOC*S... Read More →
avatar for Beaudry Kock

Beaudry Kock

Transportation System Engineer, RideScout
Beaudry Kock is Transportation Systems Engineer at RideScout, an aggregator of transportation options that allows users to search and compare rides on demand. At RideScout, he works on developing innovative products and practices that improve the sustainability, quality and efficiency... Read More →
avatar for Paul Steinberg

Paul Steinberg

Vice President of Business Development, Car.ma
Mr. Paul Steinberg has more than 20 years of experience in global business development for high profile technology, cloud, mobile, Web, and enterprise solutions companies. His leadership at 10 startups have produced 6 acquisitions and 2 IPOs. He is market savvy and able to leverage... Read More →

Thursday October 16, 2014 10:45am - 12:00pm PDT
Ballroom A
  Technical Session

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